New partners always mean a foray into the unknown – especially when it comes to beauty brands. Questions that frequently arise when brands consider a new partner include:
- How will the new collaboration impact existing partnerships?
- What resources will be required to achieve success?
- Will the cultures complement or conflict with one another?
- What are the risks relative to the rewards of taking on a new partner?
The stakes get even higher when a brand enters a new market segment – for example, a beauty brand sold at wholesale or retail moving into the beauty school space. These “unknowns” have frequently served as barriers for beauty’s leading brands to partner with beauty schools.
But one school – Bellus Academy – has bucked that trend. Bellus Academy is the first partner school for some of beauty’s most esteemed brands including: Barboleta, CIDESCO, Make-Up Designory, DreamCatchersHair, and Pulp Riot. While each brand has unique reasons for partnering with Bellus Academy, some commonly cited reasons why brands choose Bellus Academy as their first school partner include:
Salon Partners: Bellus Academy and Bellus Professional have established externships with top salons and spas. The Bellus Academy students who work with brands’ products in the student salon and classroom today will be using these products tomorrow as they begin working in elite salons and spas.
Excellence in Education: Whether innovative hues for hair or emerging protocols in esthetic treatments, today’s products deliver a higher level of precision and knowledge. The role of the Bellus Academy educator has never been more important when it comes to assuring products deliver results. Year after year, Bellus Academy educators are honored at the nation’s top competitions.
Culture: The Bellus Academy culture can be described as collegial and competitive. From day one, students embark on a career development process that brings together the resources of educators, salon partners and visiting guest artists to nurture each student. Yet students are also quickly immersed in industry competitions to challenge their skills and knowledge. The result? An environment where excellence is constantly evolving to a higher standard.