Pulp Riot and Bellus: A Partnership for the Modern Stylist

Next Class Starts: Aug 11th
Next Class Starts: Aug 11th

Industry News, School News Apr 17 2019

The beauty industry is constantly changing. At Bellus Academy, we want to expand right along with it. One of the ways we’re growing is in our brand partnerships. Working with creative beauty brands is a great way to give our students exposure to professional, innovative products. That’s why we’re proud to be partners with Pulp Riot, a modern hair color brand created for hairdressers by hairdressers.

About Pulp Riot

Pulp Riot was started in 2016 by LA-based stylists/salon owners David and Alexis Thurston. These creative, business-minded professionals wanted to develop an innovative line of color that stylists could easily work with. Pulp Riot has also mastered using social media to educate and inspire stylists around the world. “A group of hairdressers created a multi-million dollar empire using social media,” says Diego Raviglione, Artistic Director of Bellus Professional. “They’re the poster child for what is possible when you have vision. Social media is a powerful tool and they are a great example of that.”

Stylist cutting brightly colored hair.

The Bellus Partnership

In early 2019, Pulp Riot partnered with Bellus Academy for its first ever school partnership. When it came to pursuing partnerships, Pulp Riot was an obvious choice, as we share a passion for the art of hairstyling. “The brand speaks directly to the age group who attends our school,” says Emanuel (Manny) San Martin, Creative Director of Bellus Academy. “They’re attracted to this brand. It’s bright and colorful [and] it’s disrupted the traditional way of doing things. This caters to students entering the workforce.”

The Bellus team with Pulp Riot.

We want to prepare the next generation of stylists for success in the beauty industry through mentorship and continuous education. Not only does Pulp Riot provide a huge library of digital classes, but they also offer live classes in salons, schools, and venues across the country. Online classes, events, and private in-salon lessons are taught by seasoned Pulp Riot artists. These classes cover everything from the basics of color theory and haircuts, to feathering and rainbow hair techniques. “[The Pulp Riot partnership] can really prepare students at a different level for the professional world,” Diego says. “While they’re in school Bellus wants to expose them to how incredible the industry is. We want to encourage our students and alumni to see how much can be done.”

For a stylist to be in control of their craft, they need to be willing to take chances. Pulp Riot’s creators were already successful stylists and business owners when they decide to start a line of hair color. Their entrepreneurial spirit and dedication created a global brand that empowers stylists to think outside the box and try new things.

Moving Forward

As Bellus evolves, we want to grow in our partnerships, culture, and dedication to lifelong learning. Working with Pulp Riot is a huge first step in working toward that bigger goal. “This partnership is the first of its kind because we are a beauty and wellness school,” Manny says. “[We love] that it’s created by hairdressers, not a corporate office.” We hope that this unprecedented partnership teaches our students to think for themselves and experiment with new products and techniques.

Model with blue Pulp Riot hair color.

Want to flex your creative muscles and work with cool brands like Pulp Riot? Apply to our cosmetology program at Bellus Academy! Our curriculum covers the basics of hair cutting, coloring, and styling, as well as in-demand skills like makeup artistry, hair extensions, and eyelash extensions. Contact us now for more information!

Leave a Reply

Notify of

Why Choose Bellus?

Travel the World

Bellus Academy is proud to be selected as the first U.S. School to partner with CIDESCO, recognized as the world’s most prestigious qualification in the field of Esthetics.

See all Top 12 Reasons to Choose Bellus »

Top Job Placement

Our career services team and student mobile app make finding your dream career so much easier.

See all Top 12 Reasons to Choose Bellus »

Business & Marketing Training

Bellus offers specialized training to foster your development as an entrepreneur and help you build a thriving business!

See all Top 12 Reasons to Choose Bellus »

Our Reputation

Bellus is the most awarded beauty and wellness institution in the country and Intercoiffure recently ranked us the #1 beauty school in North America!

See all Top 12 Reasons to Choose Bellus »

Compete in Competitions

Our students have a history of succeeding at national student competitions including TrendVision and America’s Beauty Show where they've showcased their talent and won!

See all Top 12 Reasons to Choose Bellus »

We're Tech Savvy

Our app gives 24/7 access to academics, attendance and job postings. Select programs offer social learning on iPads, which are included in the student kit.

See all Top 12 Reasons to Choose Bellus »

Exam Prep

All of our programs include a mock state board test to prepare you for the state license exam and our kits include the state board kit and licensing fees.

See all Top 12 Reasons to Choose Bellus »

Top Educators

We invest in our educators and industry experts to ensure that they are trained in the latest in-demand techniques and trends.

See all Top 12 Reasons to Choose Bellus »


Our relationships with high-end salons in Southern California allow students to network with top stylists and owners. (CA campuses only)

See all Top 12 Reasons to Choose Bellus »

We Give Back

We have an undeniable passion for humanity and are involved in our community, supporting various causes and giving back while utilizing our technical skills.

See all Top 12 Reasons to Choose Bellus »

Multiple License Programs

Bellus is proud to offer combined courses that allow you to enroll in one program and graduate with multiple credentials.

See all Top 12 Reasons to Choose Bellus »

Alumni Benefits

We give our graduates access to job postings, exclusive invitation to industry events and the opportunity to apply for advanced education scholarships.

See all Top 12 Reasons to Choose Bellus »


“The teachers were amazing! Without Bellus, I wouldn’t have the rewarding life I have today. School was something I looked forward to every single day. I can’t believe I have a job that I love going to every day.”

- Adrianna
Read more success stories »


“My life has changed so much. Within eight months of graduating, I now own a successful wax bar. I am forever grateful for the great education I received at Bellus Academy.”

- Jonyse
Read more success stories »


“For the past year I have been working on super-yachts in Spain as a massage therapist for billionaires and have loved every second of it! I don’t know what I would’ve done without Bellus’ training and expertise.”

- Clare
Read more success stories »


“I love how hands-on the nail program is at Bellus. I am a visual and hands-on learner and I appreciated the time and focus on my advancement throughout the program. I would definitely recommend Bellus Academy to anyone interested in beauty and wellness education, especially the nail program!”

- Kelsey
Read more success stories »


“The program and educators in Make-up Artistry are exceptional. The curriculum was so well designed that each day I couldn’t wait to get to school and begin the next step in learning high-end makeup. I feel very comfortable after taking this class to apply for a job anywhere in makeup, including a Hollywood studio, theater, photography or in a high-end salon and spa.”

- Jessica
Read more success stories »
man shave


“As a cosmo crossover, the Barbering Program was not only an excellent way to brush up on the basics, but also the best way to take my career to the next level. The staff was so helpful in every aspect and I highly recommend the program.”

- Johnny
Read more success stories »


View our Disclosures & Consumer Info along with the Net Price Calculator
Click here

Financial Aid

Yes! Financial Aid is available to those who qualify.
See financial aid options

Flexible Schedule

We offer day & night classes. We also have new classes starting every month.
See upcoming class starts