About the Campaign
With only 14% of Americans having their dream job (Reuters), we want to invite more people to leap into a life-changing career that is fulfilling and loved by those working in the industry. This campaign will serve as an opportunity for salon and spa employees to share with their clients why they love their jobs and gift a scholarship to interested clients to attend Bellus Academy.
History of ‘We Love Our Jobs’
Bellus Academy first launched the “We Love Our Jobs” campaign in 2012, successfully partnering with 21 salons and spas in the San Diego area, bringing hundreds of interested individuals into Bellus Academy to pursue a life-long dream. We were recognized nationally in publications and by the local media.
Become a Partner
We understand that not everyone follows their passion, but having a trusted beauty professional encourage someone to follow their dreams can be life changing. Help us inspire a new generation of beauty and wellness pros. If your salon or spa is interested in becoming a We Love Our Jobs campaign partner, we’ll provide you with the proper collateral and training needed to execute this campaign, at no cost to you.
What’s In It For You?
Becoming a partner for this campaign is completely free. Bellus Academy provides everything you need at no cost. In addition, our PR firm will actively seek opportunities to share our campaign nationally, always mentioning our partners in any advertising we do. We’ll have a Launch Party as a thank you to our partners prior to the official kick-off, where all of your employees can join us at Bellus for drinks and food. Lastly, your employees will be able to gift individuals with scholarships to attend Bellus if they’re interested in attending school. That’s basically FREE money that you can hand over to whoever you want. And, let’s be honest, you can’t put a price on changing someone’s life.
Collateral & Training Provided
Each partner will receive a poster, mirror clings, scholarship referral rack cards and talking points. A Bellus employee will train staff members on how to execute the campaign and share their passion with their clients. Participating salons and spas will also be given an award for giving back to the community. For each person who enrolls, a thank you certificate will be awarded to your salon.
Timeline of Campaign
January 15 – 24, 2018 Delivered collateral and training
January 24, 2018 Launch Party at Bellus Academy with partners
January 25, 2018 Campaign launch
February 28, 2018 Campaign ends
Jan. 25 – May 4, 2018 Scholarship open
July 3, 2018 Must enroll by this date to qualify for scholarship