What Is TikTok Shop Training?
Beauty retail is one of the fastest growing categories on TikTok Shop, and Bellus Academy students learn how to be part of it. TikTok Shop Training teaches you how to build a personal brand, create content, and sell beauty and wellness retail products online, as part of your business training curriculum.
This training is included in your total program cost. There’s nothing separate to buy and nothing extra to schedule around your classes.
Why It Matters
- Beauty retail belongs on camera: health and beauty made up 79% of all U.S. TikTok Shop sales in 2024, totaling $1.34 billion, more than any other product category according to Capital One Shopping research.
- You don’t need to be famous: social platforms reward engagement over follower count, so a beauty professional with a small, loyal audience can build a real presence
- The skills last beyond one platform: personal branding, product knowledge, on camera confidence, and sales conversation are transferable skills that support any path in the beauty and wellness industry, whether or not you ever go viral
- You’re already speaking this language: a lot of beauty students got into this industry because of the beauty creators they already followed, and TikTok Shop Training gives you a way to build that same kind of presence while you train
What You'll Learn
A hands on playlist for beauty pros, built around your first post, your first sale, and everything in between.
Personal Branding:
developing a look and voice that feels like you
Content That Connects
creating videos that consistently reach a beauty and wellness audience
Selling Beauty Retail Products:
turning views into product sales and bookings
On Camera Confidence
showing up and creating without overthinking it
Brand Partnerships
the basics of working with beauty retail brands, from outreach to negotiating terms
Analytics & Growth:
reading your sales and results to see what’s working and sharpen your next move
Learn From a Top TikTok Shop Creator
The course behind TikTok Shop Training was built by Jenn Lyles, a Top 0.05% TikTok Shop creator, and Bellus Academy has licensed her course to bring that same real world playbook to our students.
- $8M+: in creator sales
- 100K+: followers
- Top 0.5%: nationwide shop creator
Jenn has grown her own TikTok Shop income to more than $500K a year, and she built her audience and sales strategy from scratch, the same starting point most students will have.
How It’s Delivered
TikTok Shop Training is delivered in short, self paced modules included with your business training curriculum. It’s taught through Jenn Lyles’ licensed course, supported by Bellus Academy Educators.
Who It’s For
TikTok Shop Training is included with every Bellus Academy program. Cosmetology, Esthetics, Nail Technology, Barbering Cosmetology, and Barbering Foundation. No prior social media experience or following is required.
How This Complements Your Beauty Career
TikTok Shop Training isn’t a separate license or credential. It’s built to work alongside the technical skills you’re already learning, giving you another way to build your personal brand, connect with clients, and understand beauty retail from the professional side of the counter.
The content skills you build here don’t stop mattering once class ends. The same videos that sell beauty retail products can also grow your future clientele, build your personal brand, and open the door to brand partnerships once you’re licensed. Whether you go on to work in a salon, spa, or open your own business, this training is meant to complement your career, not replace your core training.
Get Started With TikTok Shop Training at Bellus Academy Today!
If you are interested in a beauty and wellness career, you’ll find everything you need at Bellus Academy to jumpstart your education, including TikTok Shop Training. Alongside your technical training, you’ll learn how to build a personal brand, create content, and sell beauty retail products online, skills that complement any path in the industry, whether you work in a salon, spa, resort, or build a business of your own. Start your beauty career here, with Bellus Academy.
If you have questions about any of our programs or campuses, give us a call at (888) 990-7094. If you’re ready to take the first step toward your career, apply now!
Good to Know
Yes. It’s built into your Bellus Academy program.
No. The training is built for beginners, and in beauty retail, smaller and more engaged accounts often perform well.
No. TikTok Shop Training is an added skill set you build alongside your core technical training, not in place of it.
Alongside your core program, in short self paced modules that are part of your business training curriculum.
TikTok Shop Training is included at our Chula Vista, El Cajon, and Poway, CA campuses, and our Manhattan, KS campus.
Is a Career in Beauty & Wellness Right for You?
Take the Bellus Academy “Career Training Readiness Quiz”
This fun, online quiz takes 3 minutes to complete and you’ll get a personalized report. Identify your strengths and social style plus the training and positions you’re best suited for.
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